Over the past few years, we have seen different entrepreneurs taking the 360 degree photography and technology into commercial use – apps, players, plug-ins, studio, 360 degree photo booths. We are ourselves a living example. We knew that in this era of e-retail, customers want to see more of what they’re buying subjectively like in real life shopping. This need is actually met through our seamless 360 degree photography iPhone app called YouSpin. Learn more here.
Another concrete example is Connecticut’s casino destination, Mohegan Sun. Mohegan Sun announced last Monday that it would be installing (permanent) a 25-foot-wide 360 Degree Photo booth that they will be calling “Shine 360”.
Remember the Glam Cam 360 from E! where celebrities attending the Oscar’s are being photographed simultaneously by more than 10 encircling cameras to create an interactive gif animation of them? Shine 360 is exactly like that. With exactly 48 HD cameras installed in this photo booth, guests can experience 12-second video experience of themselves in 360 degree angles a la E! red carpet Glam Cam.
According to Goerge Galinsky, VP Marketing Communications, “We’re basically going to have nonstop explosions with social media. We’re going to be having celebrities going through it consistently and pushing it to all their fan bases.” He also said, “There will be a constant flow of viral activity just from our own guests. It will appeal to the Generation Y crowd, but also to the general public, because we plan to have our arena performers and celebrity guests do it.”
Among the celebrities that already experienced the awesome 360 degree booth of the Mohegan Sun were: Dancing With the Stars’ Mark Ballas and The Bachelorette’s Ashley Hebert and her fiance J.P. Rosenbaum. This was a part of their preview and was only available for media and celebrities.
However on today 2nd March, guests under the casion giant’s loyalty program, The Player’s Club can already have a taste of what it’s like to be previewed in 360 degrees with Mohegan Sun’s 360 degree Photo Booth. “It’s an opportunity for our regular folks to…have their shining moment, be a star, be in the limelight,” Galinsky said.