Even with the sudden demand of the tablet technology, Adobe were still able to provide rich content authoring solutions easily deployed to any existing platform available. As they would say it, “Whether it’s a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology.”
And at the recent Mobile World Congress 2012 event in Barcelona, Adobe has promoted their revamped Adobe Digital Publishing Suite software to the world that now provides enterprise-class functionality and extensibility to further aid brands to fully establish brand engagement and customer loyalty.
According to VP & GM of Interactive Development at Adobe Danny Winokur, “Tablets are driving new revenue for publishers as consumers pay for digital media content. Business publishers are also using tablet applications to drive awareness of their brands as well as the purchase of goods and services. 68 percent of readers worldwide currently pay for digital magazines and newspapers built with the Adobe Digital Publishing Suite. This is made up of single-issue purchases (15 percent), subscriptions (26 percent), and bundles of print and digital issues (27 percent).”
Anthony Cerretani, Backpacker Magazine Deputy Editor & Director, “Adobe Digital Publishing Suite has allowed us to amaze and satisfy our readers with technological innovation that they crave and expect. We’ve been able to integrate interactive maps, adventure videos from all over the world, and touch-point-powered content that inspires and enables our readers to experience outdoor adventure in incredibly dynamic ways. They’re even contributing multimedia to our editions on a regular basis. With the flexibility of Adobe’s tools, we’re finding new ways to optimize the experience every month.”
Before Adobe’s most anticipated presentation, a flashback of what was Adobe’s Digital Publishing Suite was being briefly discussed. With over 500 digital publishers worldwide created nearly over 1,500 tablet publications have used the most powerful digital publishing suite over the past years. While a sky rocketing 16 million publication companies created tablet platforms fully powered by Adobe Digital Publishing Suite. It helps provide interactivity, communication, engagement, and eventually sale conversions to different brands under different industries not limited to print and publishing, e-retail, and more. It totally brings advertising to a whole new level.
Amy Todd Middleton, Worldwide Director of Marketing for Sotheby, “As we focus on reaching our increasingly global client base, Adobe Digital Publishing Suite provides an elegant platform and enjoyable user experience. Our Sotheby’s catalogue app combines the visual aesthetic of our print catalogues in a new convenient digital format. Analytics show that people are spending more time browsing our content offline in a more interactive environment. With zoom, original videos and 360-degree photography, it is a great alternative to being in the room with a work of art.”
Companies with Adobe’s Digital Publishing Suite can seamlessly incorporate multi-media features in various types of application to ensure engagement to sale. Easily add videos, audio, high resolution images, 360 degree product photography, hyperlinks, overlay and more. What most companies love the most about this suite is how they were able to utilize restricted content distribution features to specific readers: news they may like, topics related to what they have read in the past, etc. Another feature loved by many of us is the HTML 5 support for interactive and immersive advertisements in the app.
Other enterprise-class features include Direct Entitlement (publishers can provide digital content to existing subscribers in one click),Analytics (Digital Publishing provides both Base Analytics as well as the ability to integrate with an existing SiteCatalyst account) and Custom Content Viewer (publishers can create a Content Viewer for multiple devices that supports full-screen viewing of content).