Want to know how the Pros use 360 degree photography?
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Learn how to make the most out of 360 degree photos and boost your sales by watching the video below!
360 degree photography actually goes beyond just capturing the beauty of landscapes. What a lot of photographers are now into is using the technique for business promotion.
We all know that marketing is one of the most important aspects in running just about any type of business. With the technological improvements in today’s society, traditional marketing approaches just do not cut it as effectively anymore. This has prompted a lot of businesses to consider more modern means of reaching out to their consumers. Among those popularly considered are virtual tours using 360 degree photography.
But how exactly can 360 degree photography help promote businesses?
The answer is quite simple really. 360 degree photography can be used by company runners to provide virtual tours that are viewable on company sites. These are characterized as having powerful visual effects that can persuade customers to avail of the offered services or products and even visit venues.
Who can benefit from 360 degree virtual tours?
Virtual tours are essential and most ideal for hotels, showrooms, wedding venues and restaurants. Since they are controllable, website owners can choose to have them shown in full screen or as displays on the sides of their websites.
These can also be made as part of Google’s business photos, the newest service offer of Google that makes it possible for searchers to engage in virtual tours around business premises interiors. However, this will require the photos to be taken and made by Google certified photographers.
All virtual tours are guaranteed to appear in searches and will even be part of Google places and Google maps. This doesn’t only lead to getting more visitors through Google but will also translate to greater engagements on websites for longer time periods.
What benefits are there in using Virtual Tours?
On the viewpoint of businesses, employing the use of virtual tours can bring in greater venue appreciation from the visitors. Most likely, people will be much more interested in contacting the businesses and making inquiries or better, booking.
On the viewpoint of customers, on the other hand, 360 degree virtual tours will give a much better idea on the structure of venues. This will greatly help in their decision-making, whether they should pursue booking or perhaps, modify their event plans to suit the available options.
It will eventually be possible for you to witness the beauty of Utah’s outdoors without having to leave your home, much less your chair, thanks to the efforts of Google. The California-based search engine giant will take 360 degree images of a trail in Deer Creek State Park in the Wasatch County and add this collection of photos to the Google Maps website.
So if you fancy a stroll through the region, all you need to do is check out Google Maps soon. This will be the first time for Google’s virtual map team to film a particular off-road stretch in the region. In fact, Angie Welling, Google’s spokeswoman for Utah, had said: “They have done parts of the Grand Canyon and a little bit of the Alaskan wilderness, but this will be the first time in Utah.”
For this endeavour, the team from Google will have a hiker carry the Street View Trekker, a photography system with a camera that has 15 outward-facing lenses mounted on a backpack. The Street View Trekker will be taking 360 degree photos every 2.5 seconds of its surroundings while the camera operator passes through the trail.
When the 360 degree images are compiled, they will all be uploaded to Google Maps. From there, netizens and computer users will then be able to stroll along the photographed trail. The virtual map will be in such a way that map viewers will be able to move forward and backward, as well as completely pan around the view. In fact, the said map can even be viewed on mobile devices, such as iPads and iPhones, in addition to the usual desktop and laptop PCs.
The coverage for this virtual map will be approximately 7.5 miles, with the starting point at Soldier Hollow trailhead. However, Google has not released any conclusive statement yet as to when the 360 degree photos would be uploaded for public viewing.
The Street View project was initiated by Google back in May 2007 for its Google Earth and Google Maps. Its interactive feature has even been extended to underwater areas, enabling viewers to see marine life and coral reefs.
Here’s another cool news from search engine giant, Google. Users can now embed Photo Spheres on all blogs and websites to others even if they are outside Google+. This is a big step towards sharing to the rest of the world any of your favorite 360 degree images. If you remember, we’ve already featured here the new update to Android which is the 4.2 version that came with the Photo Sphere application. This app allows users to create images in 360 degree panoramic mode that engages them to pan vertically and horizontally.
One drawback though is that those 360 photos can only be shared through Google Plus or on any device as long as it runs on Android 4.2 and above. However, thanks to the masters at Google who know how to listen to their customers’ needs, the tech company has now eased the restriction through the availability of a viewing widget that can be easily embedded in any website.
In a blog post last week, Google announced, “We just launched a new Photo Sphere viewing widget that you can add to ANY website. Check out this example by +Colby Brown (http://goo.gl/BbEpS) and see instructions here: https://developers.google.com/panorama/web.”
In addition to parameters such as imageurl, fullsize, croppedsize, offset, and displaysize, the widget also includes an autorotate option.
“However currently, there are already other applications for mobile devices that allow you to take amazing standard panoramas but the end results are always the same….a flat image that makes it somewhat difficult to really get a feel for what you are looking at,” says Colby Brown in his article titled Can Photo Spheres Change the Way We Experience The World?
“When looking at a PS, you can use your mouse (or finger on a mobile device) to rotate around the image, constantly changing your perspective. Want to look up at the sky as if you were there? No problem! Want to see what was behind the photographer? Easily done,” he further added.
Reference: http://www.thinkdigit.com/Apps/Google-launches-Photo-Sphere-viewing-widget_14529.htm
Are you feeling writer’s block lately? Do you notice that you keep writing the same thoughts over again? If that’s the case, then it’s highly likely that your audience will be put off and will move on to the next website where they can find something to be eager to read about. Your brochure or marketing copy may look good but if others are saying the same thing, or worse, if it’s just about you bragging and posturing about your product, then it’s better not to say anything at all. Your audience already knows what you are doing and there’s no need to slap it again to their face.
So how about you consider saying the alternative which is the opposite? That your real estate property is not for everyone. That the software you are advertising may be overpriced. That a new car model released is in fact excessive in fuel usage. And then tell your target market why. They’d love to know how you are going to help them with those drawbacks. And along the way, they may just even give your product a try especially if you tell them a good story behind those products.
That’s just how 360 degree photography can aid you in channeling the right message to your prospects. Because of the complete angles presented, you will be highlighting not just the good qualities of a product, but viewers can also take note of some not-so-desirable features. This is actually a win-win situation for you and your potential customers as you get to show them the exact features of your product and they know what to expect at the same time.
Hundreds of online marketers have already enjoyed a boost in sales due to 360 product animations. The next time you make ad copy, think of how the opposite can bring you more sales instead of giving your viewers the same boring message.
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