HOW TO CAPTURE IMAGES IN 360

1Capturing images in 360 is very useful for your online business product presentation. Almost every business is into this kind of photo editing process. Before getting started with taking photos into 360 forms, you must also take to consider the equipments needed to be use for 360s.

The 360 product photography requires most of the same tools and equipments used in still photography. But with the addition of some specialized equipment and software, 360 differ hugely over still images. Below are the lists of the basic equipments to be use:

  • 1Camera and camera stand
  • 360 product turntable – for products that lay on a table
  • 360 product suspension – for products that must be suspended or hung
  • Laptop or Desktop Computer
  • Strobe or continuous lights with stands (3 or 4)
  • Software that operates the 360 equipment
  • Software for image editing  such as Photoshop

Now, we already know some of the basic tools and equipments used when doing 360 product photography. So let’s proceed to how many images are best to capture – 24, 36, 144 or more? Before taking into action, here are the factors you need to consider:

1. Knowing the Category of the Product

Knowing your products will help you in choosing what best amount of images to capture. If the product has less details and simple, you can choose fewer numbers of images such as 24 that would work fine on it. On the other hand, if you are dealing with more complexes and many features of the product, showing all sides of it is required then a 360 with more images would be better.

2. Load Times of 360 Images

Each image in a 360 can be anywhere from 60 to 100 kbs.  You must also consider that all the image frames must load in the viewer before a costumer can do panning and zooming around the 360. So, if your product has lesser images, your load time is also lesser.

3. Smoothness of Rotation

The rule here is that when you take more images of a product, the smoother it rotates. Some products with lesser images will make it look choppy than a product which has more images that is easy to see the rotating smoothness. It really depend on what industry are you into and how you want your products to display online.

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HOLOGRAM-PROJECTING SMARTPHONES: ARE WE READY FOR IT?

2The evolution of our technology today is obviously getting faster each month. From big, black and white screen phones to smaller, thinner, touch screen Smartphone – there is really is an immense development. Because electronic manufacturers and companies come up with new technological updates almost every month or just less than a month, no wonder that hologram-projecting smartphones will come to reality!

4K smartphone screens, multi-touch function or even retina displays – forget about it. It could be that next year’s premium handsets will come up with the ability to create high-resolution three-dimensional holographic projections. No wonder that something like this will be invented since developers always strives for what is new and what is best.  The breakthrough brought by US Company Technologies could also mean of a drop off in need for virtual reality headsets either. That is because our technology today has managed to create life-size 3D renderings of everything including people to objects by using tiny projectors. Even though these projections normally smaller than a tooth, it can still boast a 5,000 dpi resolution that is managed by a specially develop chip. With this, it can actually mean that they can be integrated into a smartphone without having to make its size bigger or more bulky. We always like small size that can do almost everything just like a computer – the smaller, the better in terms of its functionality and convenience. A lot of these tech firms have their own breakthroughs and who knows?

2And while each of this new development is reported as the next big thing, the technology in question very often fails to make these developments to be in the market or even become part of our lives.

It is first reported by The Wall Street Journal which is one of the few publications to have seen a real-life demo of the projectors in action.  They also reported that Ostendo has already signed agreement with phone makers that a version of the projector that renders 2D images will be potentially “in the hands of consumers” before next summer and also the 3D version will be following before the end of 2015.

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