With today’s cutthroat online competition, it is no wonder that many ecommerce entrepreneurs are turning into various methods to advertise their products. With enough budget and the vast technical support they can tap, they simply hire professionals who can best deliver the desired results. But for small start-ups who need to maximize every penny, you may be limited only to particular marketing strategies and tools.

Fortunately with advanced technology however, there are now plenty of equipment and applications you can optimize, more specifically in the photography field. Unlike before when only static images are displayed, interactive photos are becoming the norm on most ecommerce sites these days.

Take for instance the YouSpin app where you can take images with your smartphone or laptop, and create 360 animations out of these photos. The YouSpin360 Lite application is downloadable through http://itunes.apple.com/us/app/youspin-lite/id435690183, and by following the instructions, you will have a 360 product animation in seconds. Sharing your spins to Facebook or Tumblr is seamless to make your marketing campaigns more effective. If you already have a Twitter following, then give your community a new way to interact – with YouSpin 360 photos!

The big plus is that you do not have to spend a single penny as YouSpin Lite is free. There is an updated version though, the YouSpin PRO, for those needing unlimited uploads and bandwith for their ecommerce store. Pricing starts at USD30 packed with updated features, with 30 days free trial. Other features include custom embed, white labeling, advanced 360 player, among others.

While 360 product photography presentations seem to benefit the seller only, potential buyers are properly guided during their online shopping, too. So if you want to increase awareness for your online presence, it is highly recommended to begin integrating interactive photography into your website now. Truly a wise move in getting your ecommerce shop to the next level!